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Finding Sales Professionals Is Easy. Knowing Who to Hire Is Hard.

Staring down another stack of sales resumes? You're not alone — it's complicated, but I can help.

Get Hired

“$35M to $150M. 60 employees to 400. Ten years, one partnership. Ash has left more than fingerprints on our business.”

Tyler Van Dyke · CEO, T&T Power Group

I understand the pain and frustration of trying to hire for sales

If any of these sound familiar, you're not alone.

  • Your open role is hard to fill.
  • You're working way too hard just to keep the seat covered.
  • Your internal team keeps trying, but never finds the right fit.
  • Your competitors already hired the leader you wanted.
  • Deep down, you know the right people would take you further.
  • Your sales team keeps missing quota.

You don't need another candidate. You need the right one. That's not the same search.

“

I struggled to hire salespeople who lasted — for years. Then I spent the next decade studying why performance doesn't travel, and how to fix the selection process... Ash

The Solution

The Sales Leadership Certainty System™

A better way to make a high-stakes hiring decision.

The Sales Leadership Certainty System™ is built to meaningfully improve your odds of hiring the right person for your team. It combines the established science of hiring, adapted through my own experience — hundreds of interviews, hires, and mistakes along the way.

I'm still a researcher at heart, so it hasn't stopped evolving. Every search adds evidence, and the system keeps adapting because of it.

The goal isn't to pretend hiring is risk-free. It's to replace as much guesswork as possible with evidence.

Built and refined over 15+ years of recruiting, assessing, and developing leaders inside real businesses. Now it's your turn.

THREE WAYS TO HIRE BETTER

It depends on where you are in the hire. Here are the three ways we help you make sure the right person gets the job, and if we don't help, you don't pay.

Certainty Check

You've Found Your Person. You Want to Be Sure.

One Certainty Interview with your top candidate, and a straight answer before you make the offer.

$ Best when you've already picked someone.
  • The Certainty Interview with your top candidate
  • A short written report with a clear recommendation
  • A debrief with you
Check My Candidate
Full Hire

You Need the Right Person, Start to Finish.

For about what a recruiter charges just to find someone, we find them and prove they're right. Everything in Final Candidate Review, plus:

$$$ When you don't have strong candidates yet.
  • We run the search, from first posting to final shortlist
  • A job posting that meets Ontario's 2026 rules
  • A review of the pay and commission plan
  • Check-ins at 30, 60 and 90 days
Find My Hire

$ to $$$ shows relative investment, not price. Exact fees are confirmed once we understand the role. See how it all works

View FAQs

Certainty Check FAQ

Which option is right for me?

If you've already picked someone and want to be sure, start with the Certainty Check. If you're choosing between finalists, Final Candidate Review is what most owners need. If you don't have strong candidates yet, Full Hire takes it from the start.

What is the Certainty Interview?

Three hours with each candidate, built on proven hiring methods and our own approach to interviewing. It looks at how they think, what they've really done, how they'll fit your team, and what the people who've worked with them say. When all four point the same way, you can hire with confidence. When they don't, you find out before the offer.

What does the Certainty Check cost?

It's the lightest of the three ($): one flat fee, set by the level of the role. The handshake guarantee applies: if you don't think it helped you make a better decision, tell us within 14 days of your debrief and you don't pay.

How long does it take?

We know good candidates don't wait. We can schedule and complete the assessment in as little as 24 hours.

Can you guarantee the hire will work out?

No, and be wary of anyone who says they can. People are people. What we guarantee is that we'll help you make a better decision, and if you don't think we did, you don't pay.

Final Candidate Review FAQ

Can you review more than one candidate?

Yes. Final Candidate Review covers up to three finalists, compared side by side, so you're weighing real evidence instead of impressions.

Do my own employees need to do anything?

Yes, a little. A few of your best people complete the same assessments as your finalists. That's what lets us compare candidates with your real team instead of a generic norm.

What does it cost, and how is it paid?

It's the middle of the three ($$): a share of the role's first-year pay. 25% to get started, and 75% three months after your hire starts, only if they're still in the role and performing. The handshake guarantee applies.

What if none of the finalists is right?

Then you've learned it before the offer, and the report explains exactly why. If you need to go back to market, we'll price that work with you based on what's needed.

Is this legally defensible in Ontario?

Every step is documented against job-related, behaviourally anchored criteria, consistent with the Ontario Human Rights Code, and background checks are done only with the candidate's written consent. This is general HR information, not legal advice. For a specific situation, confirm with employment counsel.

Full Hire FAQ

What if we don't have candidates yet?

That's what Full Hire is for. We run the search for you, start to finish, so every candidate who reaches you has been through the same criteria. We hold an Ontario recruiter licence.

What's included beyond Final Candidate Review?

The search itself, from the first posting to the final shortlist. A job posting that meets Ontario's 2026 rules, a review of the pay and commission plan so it attracts the person you actually want, and check-ins at 30, 60 and 90 days to keep your new hire on track.

What does it cost, and how is it paid?

It's the biggest investment of the three ($$$): a share of the role's first-year pay, paid the same way. 25% to get started, and 75% three months after your hire starts, only if they're still in the role and performing. The handshake guarantee applies.

How is this different from a recruiter?

For about what a recruiter charges just to find someone, we find them and prove they're right. Every finalist goes through the full Final Candidate Review before you make an offer.

I have been trusted by SMB businesses (like yours) across Canada since 2009.

From local manufacturers to national service companies, I've helped hundreds of businesses over my 25+ years in HR and sales consulting build better teams.

Let Me Help You
“

Ashley's ability to align HR and business strategy has been a game-changer for us.

Allan Tereschyn

President, GNI Management Group (Construction)

“

Ash's executive coaching helped shift how our senior managers, sales staff, and customer service teams operate. Ashley understands how small and medium-sized businesses really work — his strategic HR knowledge allowed him to add real value to our company.

Ian Stevens

CEO, Execulink Telecom

“

Ash completely overhauled our sales and marketing process. From the beginning of the program to the end of the year, our sales increased by over 30 percent.

Jim Gemmill

CEO, Donaldson and James (Staffing)

These are a few of my client engagements — not the full list, but the ones that best show what a multi-year partnership can produce.

Learn more about my history, my values, and motivations.

Meet the Family

Wesley Capital is a family-run business, by design, not convenience. If you work with us, you're getting a small team that's personally invested. It's been a dream of mine to run a business with my kids and family — I'm so glad it's finally here.

AW

Ashley Wesley

Founder & HR Expert

With over 25 years in HR, recruiting, and sales leadership, Ashley personally oversees every search — from the first diagnostic call through the new hire's first 90 days on the job.

CW

Carter Wesley

Researcher

Graduating with a degree in Economics from the University of Guelph, Carter researches candidates and writes on labor market issues relevant to hiring.

CW

Cohen Wesley

Marketing Coordinator

Currently studying health science at the University of Guelph, Cohen brings a genuine love for social media to managing our outreach and content.

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Bart Wesley

Senior Advisor & Podcast Co-Host

A President's Club-winning sales rep and successful entrepreneur in the veterinary industry, Bart brings firsthand experience of what it takes to build and lead a winning sales team.

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Howard Wesley

Business Advisor & Podcast Co-Host

A President's Club-winning sales rep turned educational trustee and community committee leader, Howard now runs nonprofit housing — bringing a perspective on hiring and social impact our clients value.

Ashley, Bart, and Howard also co-host The Wesley Brothers podcast together.

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TIRED OF HIRES THAT DON'T WORK OUT?

HIRE AN HR AND SALES EXPERT YOU CAN TRUST.

HIRE THE SALES LEADERSHIP CERTAINTY SYSTEM™.