Field Notes
Where Sales Strategy Meets People Strategy
Practical, research-backed lessons on hiring, leadership, HR, and building sales organizations that produce predictable results.
Professional Services Growth Beyond Founder Referrals
A professional services firm can keep the strength of referrals while making growth easier to plan.
Fractional vs. Full-Time VP of Sales: A Financial Analysis
Weighing a fractional sales leader against a full-time executive hire? It’s not just about the base salary. We break down the hidden costs, ROI timelines, and exactly when a fractional VP of Sales is the smarter financial move to scale your revenue.
Signs Your Business Needs Fractional Sales Leadership Instead of a Full Time Hire
The signs you need fractional sales leadership, stalled growth, founder-dependent closing, no reliable forecast, uncoached reps, and a gut-built comp plan, often mean a full time VP hire is the wrong-sized fix for your stage.
What Is a Fractional Sales Leader and When Do You Need One
What is a fractional sales leader? It is senior, part-time, embedded sales leadership, the missing middle between running sales yourself and hiring a full-time VP of Sales, and here is when you actually need one.
Fractional Sales Management Explained for Founders Who Have Never Hired a Sales VP
Fractional sales management gives a founder who has never hired a sales VP a seasoned part-time leader to build the pipeline, forecasting, comp, hiring, and coaching engine that founder-led selling never creates.
How the Fractional Sales Leader Role Actually Works Day to Day
Fractional VP of Sales in Ontario
A fractional VP of Sales for founder-led Ontario companies. Senior sales leadership a few days a month, $1,000/day, no full-time cost. Guelph-based, serving Ontario and SMBs across Canada.
When Should an Ontario Business Hire a Fractional VP of Sales?
A vacant sales leadership seat can weaken the pipeline long before a replacement arrives.