The friendly chat feels like a good interview. The research says a structured one predicts performance far better. Here's how to build one for a sales hire.

Psychometric testing for sales candidates only works if you use the right tools. Learn why standard personality tests fail and what actually predicts revenue.

The candidate who lit up the room is the one your instinct is worst at judging, and in sales that read is worse than useless. Here is what the research on gut-feel hiring actually shows, and the process that beats it.